Managers often fail to develop and maintain a marketing plan, which hinders an
organization’s ability to identify its best opportunities. Experience shows that the
marketing plan is often neglected because it requires continual review and revision based
upon a changing marketing environment.
Other special marketing problems are present in the areas of market research, customer
service, competitive analysis, product development and new market development. We assist
clients in developing a strategic marketing plan and help solve special marketing problems
by:
- identifying the most promising business opportunities
- defining the goals, principles, procedures and methods that will determine your
company’s future operating position
- identifying the optimal target market(s)
- outlining how to successfully penetrate, capture and maintain desired positions in
identified markets
- ensuring that the plans developed are ones which are acceptable and attainable
- providing for review of the plans and making modifications, if necessary
- establishing the right combination of marketing activities in the areas of pricing,
promotion, and distribution
- establishing and maintaining an effective customer relations program
- sales training seminars
- helping develop contingency plans
- identifying impact of the technological, social, economic, and political trends on the
company’s market position
- conducting a situation analysis for the company’s product markets
The international market is frequently overlooked, particularly by small firms
reluctant to tangle with language and cultural barriers and the bureaucracies of more than
one government. We can assist businesses with overseas potential in the following ways:
- assistance in developing foreign markets
- training in export techniques
- evaluation and selection of personnel
- creation of distribution networks
- evaluation of joint ventures
- licensing advisement and assistance
- translation services
- export/import management
- assistance to overseas firms opening domestic offices
With the cost of direct mail campaigns rising, a growing number of companies want to be
sure that they are using the right approach to this increasingly important marketing tool.
It is no longer an area of marketing for amateurs. We can help your program by:
- conducting an overall evaluation of your direct mail campaign
- assisting in obtaining the right mail order list for your product-market
- helping choose attention-getting formats
- determining the cost effectiveness of a direct mail campaign
- planning an overall direct mail campaign
Managers are often stymied by the problems in data collection, interpretation, storing
and retrieval. The biggest problem is often the limit of time and money that can be spent
on this activity. We assist clients in the following ways:
- general data gathering of information available through records
- conducting interview sessions with customers and employees as necessary
- analysis and evaluation of data
- marketing information systems design
- implementation marketing communication programs
Copyright © 1999, Loucks, Thompson, Starling & Associates, Inc.