Basic Guidelines
(Excerpts from Contemporary Western Artists)

5. Get The Best Value For The Price

Value is the result of appraisal, like the pre-sale estimates in an auction catalog or the evaluation needed to insure a painting or to settle an estate. These days, anyone can call himself an appraiser, from the framer or restorer who appraises high to justify his charges, to the antique dealer who knows a little about everything or to a potential buyer who appraises how to reduce the price. Picking an appraiser is like picking a painter or a conservator. Get a listed professional who is familiar with the type of art you have, and do tell him the purpose of the evaluation.

Price is the appraisal put to proof. Price is what the work of art brings at an auction, for example, compared to the pre-sale estimate. At a gallery, price is the verification of the dealer's asking price that was based on his appraisal of what the market would bear.

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